Industry
Ecommerce

Services
Graphic Design
Woocommerce Development

Website
tendergourmetbutchery.com.au

Scaling a premium butcher into a high-performing digital commerce brand

Tender Gourmet Butchery (TGB) is one of Australia’s most awarded premium butchers, recognised nationally for product quality, innovation, and customer loyalty. As the business expanded beyond physical retail, TGB required a modern digital commerce platform capable of supporting growth, marketing automation, and a seamless customer experience.

The Challenge

TGB’s existing eCommerce platform was outdated, difficult to scale, and disconnected from their broader marketing efforts.

Key challenges included

Legacy technology limiting flexibility and performance
Poor mobile experience impacting conversion
Disconnected customer communications
Manual order updates increasing operational overhead
Limited ability to run data-driven marketing campaigns

TGB needed more than a website rebuild – they needed a connected commerce and marketing ecosystem

Our Approach

EUX approached the project holistically – designing the platform, integrations, and marketing foundations as one connected system, not isolated components.

Our focus was on

  • Scalable WooCommerce architecture
  • Mobile-first, conversion-focused UX
  • Native integrations for payments, marketing, and communications
  • Data and reporting foundations for continuous optimisation
  • Long-term commercial scalability

TGB needed more than a website rebuild – they needed a connected commerce and marketing ecosystem

eCommerce
Woocommerce Development

eCommerce Platform

EUX re-platformed TGB onto WooCommerce,
delivering a flexible and future-proof eCommerce
foundation.

Custom WooCommerce build with scalable architecture
Secure online payments (Stripe, PayPal, Afterpay)
Performance and speed optimisation
Click & Collect and local fulfilment workflows

The result was a premium storefront that balanced brand presentation, usability, and operational efficiency.

Email Marketing & Automation

As a Mailchimp Partner, EUX designed and implemented a structured email marketing and automation strategy focused on retention and repeat purchases.

WooCommerce Mailchimp data integration
Customer and purchase-based segmentation
Automated welcome and abandoned cart flows
Promotional and seasonal campaigns
Lifecycle messaging aligned with SMS touchpoints

SMS & Customer Communications

To improve post-purchase experience and reduce operational friction, EUX implemented TopSMS – our proprietary WooCommerce-native SMS platform.

TopSMS is Australia’s first and only SMS plugin built natively for WooCommerce, enabling real-time transactional messaging without third-party middleware.

SMS Use Cases

Order
confirmations
Order status
updates
Click & Collect
notifications
Delivery
updates

This significantly improved customer confidence, reduced
inbound support queries, and delivered a smoother post-
purchase experience.

Analytics, Reporting
& Optimization
Data and performance were embedded
into the platform from day one.

Search & Technical Foundations

The platform was built with SEO and performance best practices, including:


Clean site
architecture and
internal linking

Mobile
performance
optimisation

Structured
data and
schema

Secure
hosting and
SSL

Technical
SEO
hygiene

eCommerce Woocommerce Development

eCommerce Platform

EUX re-platformed TGB onto WooCommerce, delivering a flexible and future-proof eCommerce foundation.

Custom WooCommerce build with
scalable architecture
Secure online payments (Stripe,
PayPal, Afterpay)
Performance and speed optimisation
Click & Collect and local fulfilment
workflows
The result was a premium storefront that balanced brand presentation, usability, and operational efficiency.

Email Marketing &Automation

As a Mailchimp Partner, EUX designed and implemented a structured email marketing and automation strategy focused on retention and repeat purchases.

WooCommerce Mailchimp data
integration
Customer and purchase-based
segmentation
Automated welcome and abandoned
cart flows
Promotional and seasonal campaigns
Lifecycle messaging aligned with SMS
touchpoints

SMS & Customer Communications

To improve post-purchase experience and reduce operational friction, EUX implemented TopSMS – our proprietary WooCommerce-native SMS platform.

TopSMS is Australia’s first and only SMS plugin built natively for WooCommerce, enabling real-time transactional messaging without third-party middleware.

SMS Use Cases

Order
confirmations
Order status
updates
Click & Collect
notifications
Delivery
Update

The result was a premium storefront that balanced brand presentation, usability, and operational efficiency.

Analytics, Reporting & Optimization

Data and performance were embedded into the platform from day one.

Search & Technical Foundations

The platform was built with SEO and performance best practices, including:

Clean site architecture and internal linking
Mobile performance optimisation
Structured data and schema
Secure hosting
and SSL
Technical SEO
hygiene

Results

Within six months of launch, TGB achieved strong, measurable results:

+37%
Increase in average order value
+504%
Increase in monthly online revenue
4.15%
eCommerce conversion rate
13.97
Return on advertising spend

Beyond metrics, TGB gained a scalable digital platform capable of supporting continued growth and marketing activity.

Technology Stack

“EUX have consistently delivered outstanding results for Tender Gourmet Butchery. Their strategic thinking, responsiveness, and deep understanding of eCommerce and digital marketing have been instrumental in our continued growth. I would highly recommend them to any business serious about scaling online.”

Adam Stratton
Founder & Director, Tender Gourmet Butchery