WooCommerce Pro Partner
WordPress Pro Partner
Tender Gourmet Butchery: an online butcher built to grow
Tender Gourmet Butchery is one of Australia’s most awarded butchers, based in Sydney. We rebuilt their store on WooCommerce, added click and collect, SMS and email, and keep working with them on marketing, analytics and optimisation.
The problem
For a premium butcher, listing products online is the easy part.
The store has to show the quality of the meat, build trust, make ordering easy and bring customers back.
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A basic online store
The old store didn’t reflect the quality of the product or make ordering easy on a phone.
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Orders the shop can run
Pickup and delivery had to fit how the shop actually works, with clear days and times.
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Repeat customers
They needed a way to keep customers informed and bring them back, not one-off sales.
What we built
A WooCommerce store with click and collect, SMS, email automation and analytics, backed by ongoing growth work.
Online store
A premium store, designed mobile first
We designed and built a custom WooCommerce store that presents the range the way the shop does.
Browsing, product pages and checkout are designed for phones first.
Categories, best sellers, specials and meat packs are easy to find.
Built and tuned for speed.
Products and checkout
Product pages and secure checkout
Customers choose how their meat is prepared and the weight they want, then pay the way they like.
Products like eye fillet can be ordered whole or sliced, in different weights.
Stripe, PayPal and Afterpay at checkout.
Click and collect
Click and collect and local delivery
Customers choose a pickup day and time before checkout, so the shop gets orders it can actually run.
Customers pick a day and a 30 minute collection window at Hornsby.
Delivery across Sydney, the Central Coast and Wollongong, with delivery days set by area.
Less back and forth for the counter team.
SMS
SMS updates with TopSMS
Customers get texts from WooCommerce as their order moves along, sent through TopSMS, our SMS plugin.
A text when the order is confirmed and as its status changes.
Click and collect and delivery messages, so customers know when to come in or expect their order.
The same channel can carry promotional SMS campaigns.
Email marketing and automation
We connected WooCommerce to Mailchimp and set up email that brings customers back.
Customers are grouped by what and when they buy.
A welcome series and abandoned cart emails.
Seasonal and promotional campaigns, timed with SMS.
Analytics
Analytics, reporting and optimisation
Tracking and reporting that show what drives online sales, so promotions and ad spend are based on data.
Conversion, funnel and checkout tracking.
Product and category performance, and campaign attribution and ROI.
Regular recommendations to keep improving the store.
The results
After the new store launched.
- Monthly online revenue +504%within six months of launch
- Average order value +37%across the store
- Conversion rate 4.15%on the new store
- Return on ad spend 3.97xacross paid campaigns
“EUX have consistently delivered outstanding results for Tender Gourmet Butchery. Their strategic thinking, responsiveness, and deep understanding of eCommerce and digital marketing have been instrumental in our continued growth. I would highly recommend them to any business serious about scaling online.”
Adam Stratton
Founder and Director, Tender Gourmet Butchery
Gallery
The finished store on desktop, tablet and mobile, and the main pages screen by screen.
More case studies
Other stores and websites we’ve designed, built and connected.
Talk to us about your store
Got a store that should be selling more online? Tell us what you need and a real person from our Sydney team will get back to you to talk it through.
Rather talk now? Call us(02) 9121 6234We'll only use your details to reply to you.