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Sydney Opera House at dusk
2026 Brightest & Best Business Awards winner

A talented Sydney team that builds and looks after online stores

EUX is a Sydney ecommerce agency on Elizabeth Street, led by Rupert and Adrian. We build, connect and support online stores for established Australian retailers, with a focus on WooCommerce, Shopify, POS, payments, stock and the systems those businesses already run on.

Talk to us about your store (02) 9121 6234
Trusted by established Australian businesses including
JaggardsPanetta MercatoNarangba TimbersBoococks ButcheryTender Gourmet ButcheryDubbo Meat Centre1CoverDeli FrescoEnmore Box & Case FactoryTint HausPacific Equity PartnersXPELVolkswagenPacific CoatingsPerdays

Meet the team

You talk directly to the people building, improving and looking after your store, not an account manager passing messages along.

Adrian Rodriguez, Director and Technical Lead
Adrian Rodriguez Director and Technical Lead Adrian has more than 15 years’ experience in custom development and more than 10 years in ecommerce. He leads the technical team, complex builds and integration work, making sure projects are properly scoped, built and delivered.
Rupert Muir, Sales Director
Rupert Muir Sales Director Rupert has more than 20 years’ experience in technical sales and account management across Australia and the UK, including ecommerce, public sector and business systems projects. He’s usually your first call.
Soumitra Chakra, Senior Developer and Tech Lead
Soumitra Chakra Senior Developer and Tech Lead Soumi has more than 10 years’ experience in WordPress, WooCommerce and plugin development, with a Bachelor of Computer Science and an MBA in Information Technology. He leads many of our more complex WooCommerce builds.
Ben Adams, Senior Digital Marketing Manager
Ben Adams Senior Digital Marketing Manager Ben has worked in digital marketing at EUX for four years and has more than 10 years’ experience across paid media, SEO and ecommerce growth. He’s Google and Meta certified.
Samee Chow, Full Stack Developer
Samee Chow Full Stack Developer Samee builds with WordPress, WooCommerce, JavaScript and React. She has a Bachelor of Computer Science and a Master of Artificial Intelligence from UNSW Sydney.
Akhil Ravi, Senior UX and UI Designer
Akhil Ravi Senior UX and UI Designer Akhil has more than 10 years’ experience designing websites, ecommerce stores, mobile screens and landing pages, with the customer in mind at every step.
Josefina Sepulveda, Digital Marketing Assistant
Josefina Sepulveda Digital Marketing Assistant Josie has a degree in Advertising and five years’ experience working with brands including The Iconic and Mon Purse.
Manuel, WebOps Administrator
Manuel WebOps Administrator Manu has more than 15 years’ experience in systems administration. He helps look after hosting, monitoring, security and server setup.
Sergio Ruiz García, Art Director
Sergio Ruiz García Art Director Sergio has more than 20 years’ experience as a creative director in advertising. He works on brand, campaign and visual direction.

Behind the scenes

We spend most of our time on our clients’ stores, but we also make time for the team, our partners and the odd night away from the screen.

  • The EUX team holding the 2026 Brightest & Best Business Awards Creative & Digital trophy Brightest & Best Awards
  • 2026 Brightest & Best Business Awards Creative & Digital winner trophy from Waverley Council Creative & Digital winner
  • Three of the EUX team at the 2026 Brightest & Best Business Awards with the Creative & Digital winner trophy Awards night
  • The EUX team playing laser tag Laser tag
  • The EUX team at a Mailchimp event in Sydney Mailchimp event
  • The EUX team in costume after an escape room Escape room
  • EUX at a Tyro partner event Tyro partner event
  • The EUX team at a Japanese barbecue dinner Japanese barbecue
  • The EUX team at a ramen dinner Ramen night
“Adrian and Rupert at EUX have astounded me with the results that they consistently deliver for The Tender Gourmet Butchery. They are exceptionally passionate about my business and are continually full of great ideas to keep it growing.”
Adam Stratton Founder and Director, Tender Gourmet Butchery Read the Tender Gourmet story

How we work

Clear thinking, solid engineering

The same approach on every project: understand the business, scope the work properly, build it carefully and stay involved after launch.

Fixed price agreed before we start

  1. 01
    Understand how your business runs

    We look at your goals, current website or store, the systems behind it and where things are slowing you down.

  2. 02
    Plain English and a fixed price

    You get a clear plan, realistic timeline and fixed quote before work starts. No hidden costs or surprises halfway through.

  3. 03
    Build it properly

    We build and test against your real setup, so the store or website works with your products, customers, payments, stock and systems.

  4. 04
    Launch with you

    We go live carefully, test the important parts and watch the first orders, enquiries or key actions.

  5. 05
    Stick around

    We don’t build and disappear. We can host, maintain and support the site as your business grows and changes.

Projects by the numbers

What we’ve built, connected and looked after over the years.

  1. Websites 199+

    From focused business websites to large multi-page WordPress builds.

  2. Online stores 99+

    WooCommerce and Shopify stores built, rebuilt, migrated and supported.

  3. API integrations 60+

    POS, payments, accounting, CRM, ERP and warehouse systems connected.

  4. Custom systems 83+

    Tailored functionality built around how each business works.

  5. Hosted websites 128+

    Websites and online stores hosted, monitored and maintained.

Partners and listings

Where you can check us out for yourself.

Platform partners

Recognised by the platforms we build on.

Marketing partners

The platforms behind the campaigns we run.

Payments and government

Partners and listings beyond the store itself.

See what we’ve built

Stores, integrations and websites for Australian retailers, suppliers and organisations, from butchers and delis to bullion dealers and timber yards.

See our work

Questions about EUX

Our office is at 1/299 Elizabeth St, Sydney NSW 2000. You can call us on (02) 9121 6234.

Yes. EUX is based in Sydney, and most of our work is with Australian retailers and businesses. We work with clients across Australia.

We also work with clients in New Zealand, the USA, the UK and South Korea.

The people on this page. Rupert or Adrian will talk through your project with you, and you’ll speak directly with the team building or looking after the work.

WooCommerce is what we’re known for, and we’re a WooCommerce Pro Partner.

We also build on Shopify and WordPress, and have worked with platforms such as StoreConnect where they’re the right fit.

You get a fixed quote after an initial conversation, so you know the scope, price and timeline before work starts.

Ongoing support is usually based on a set number of hours each month.

Yes. We can host, maintain and support the website or store after launch, including updates, backups, security, fixes and ongoing improvements.

Talk to us about your store

Tell us what’s not working, or what you’d like to build. A real person from our Sydney team will get back to you to talk it through.

Rather talk now? Call us(02) 9121 6234

1/299 Elizabeth St, Sydney NSW 2000

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