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Narangba Timbers: a trade store built around how the yard works
Narangba Timbers sells timber and building supplies to builders, trades and the public. We audited their old website, then redesigned and rebuilt it on WooCommerce, with search by size, trade pricing and quotes connected to MYOB Acumatica, and delivery and collection built in.
The problem
Narangba Timbers sells to builders, trades and the public.
Their old website didn’t work the way their business did.
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Trade prices lived in MYOB
Retail, business, trade and contractor customers each had their own prices in MYOB, but the old website couldn’t show the right price to the right customer.
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Quotes and paperwork by phone
Builders had to ask for quotes, and invoice copies came from the office, so staff handled too much by phone and email.
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Hard to find the right product
A large timber catalogue was hard to search, especially by size, and pickup and delivery weren’t clear enough for trade customers.
What we did
We started with an audit, then designed and built the store around trade orders.
UX audit
An audit of the old website
We reviewed the old website and other trade timber suppliers to find what was slowing customers down.
We reviewed how customers searched and filtered a large timber range.
We compared the site with trade-focused building supply stores.
We checked how the site worked on a phone, where many trade customers order from.
We audited the product categories and attributes, so search and filters could be rebuilt on clean data.
Wireframes
Wireframes for trade orders
We wireframed the store for mobile and desktop and reviewed it with the Narangba team, so real yard and trade situations were covered.
A large product range organised so customers can find their way quickly.
Search and filtering based on product attributes like size and treatment.
Clear paths to request a quote and to choose pickup or delivery.
A cart that works for large trade orders.
Design
A clear, trade-first design
We designed the UI mobile first, then desktop, in line with the Narangba brand.
Responsive layouts that work for builders ordering from site.
Categories organised around how trades buy.
Clear calls to action to add products to a quote.
Product pages built for buying by size and specification.
Search
Search by size, filter by spec
Customers search and filter the way trades talk about timber.
Customers can type a size like 90x19 and land on the product with that size already selected.
Category pages filter by size, length, colour and treatment.
Trade pricing and MYOB
Trade pricing and MYOB Acumatica
We set up the store to use Weka’s MYOB connector and worked with Weka on how each part maps into MYOB.
Retail, business, trade and contractor customers see the prices set for them in MYOB when they log in.
Website orders go into MYOB as sales orders, with payment, customer and shipping details.
Customers can see their invoices online and download them as PDFs, using invoice details from MYOB.
Order history, reordering and a wishlist make repeat trade orders quicker.
Quotes
Quotes builders can manage themselves
We built a custom request-a-quote system for builders pricing up a job.
Customers add products to a quote, see delivery costs for their postcode and get the quote by email.
From their account, customers can reopen a quote, change it and check out with their details already filled in.
When a quote is accepted, it goes to MYOB as a sales order linked to the original quote.
Delivery and collection
Delivery dates and QR code collection
We rebuilt checkout around how the yard actually works.
Customers choose pickup or delivery, a date and delivery instructions, with rules like no weekend or same-day delivery. The date goes to MYOB as the requested date.
Customers get an SMS link to a collection page with a QR code for their order and an I’m here button that lets the yard team know they have arrived.
Delivery costs come from the store’s shipping zones, so quotes and orders show the right delivery price.
Customers choose which order updates they receive by SMS.
Gallery
Design boards for the home page, categories, products, trade accounts, and pickup and delivery, on desktop and mobile.
More case studies
Other stores and websites we’ve designed, built and connected.
Talk to us about your store
Selling to trades as well as the public, or connecting your store to MYOB? Tell us what you need and a real person from our Sydney team will get back to you to talk it through.
Rather talk now? Call us(02) 9121 6234We'll only use your details to reply to you.