ADS & SALES
Sales Not Matching
Spend?
- Revenue growth slowed or plateaued
- ROAS inconsistent month to month
- Spending more no longer improves results
Is Your Ecommerce Store Under– Performing?
We help identify whether the issue sits in your ads, tracking, store experience, integrations, or backend systems.
15–30 mins. No obligation. Senior ecommerce specialists.
Your cart · 2 items
Merino Crew Knit
Size M · Qty 1
Wool Beanie
Charcoal · Qty 1
Subtotal$168.00
Shipping + GST$22.80
Total$190.80
Running checks…
The visible problem
is often not the
real one
Sales Not Matching
STORE & CONVERSION
Customers Dropping
Off Too Early?
- High traffic but low conversion
- Mobile, cart, or checkout friction
- Customers hesitate before purchasing
VISIBILITY & TRUST
No Longer Sure
What To Trust?
- Each platform says something different
- Agency reports do not match store sales
- Hard to identify what is working
Modern ecommerce
is more than
just your store
Marketing, tracking, customer experience, integrations, automations, and backend infrastructure all affect ecommerce performance. Small issues across the stack compound over time.
01
Traffic & Acquisition
Campaign structure, traffic quality, targeting, creative fatigue, creative choices across Google and Meta.
02
Conversion & Customer Flow
Product pages, mobile UX, cart behaviour, checkout friction, and customer drop-off points.
03
Tracking & Attribution
GA4, Meta, conversion tracking, attribution gaps, reporting discrepancies, and optimisation signals.
04
Email & Customer Lifecyle
Abandoned cart flows, retention, follow-up automation, and lifecycle conversion opportunities.
05
Integrations & Operations
CRMs, POS systems, ERPs, feeds, workflow automations, and operational bottlenecks.
06
Platform & Infrastructure
Hosting, performance, plugin conflicts, scalability, stability, and backend ecommerce architecture.
Not sure what’s actually causing the problem?
Discuss what feels off across your ecommerce store, reporting, systems, or customer experience.
15–30 mins • No obligation • Senior ecommerce specialists
How we move from uncertainty to clarity
Some ecommerce businesses need a focused investigation. Others uncover deeper issues across tracking, systems, customer experience, or operations. The process depends on what we find.
01 INITIAL REVIEW
Complete
Discuss What
Feels Off
We start with a short discussion around sales, reporting, ROAS, customer experience, operational friction, or platform concerns.
02 Investigation
Complete
Review The Most Likely Areas
Based on the symptoms, we investigate the areas most likely contributing to the issue across marketing, tracking, or ecommerce systems
03 VALIDATION
Complete
Identify Related Issues
Initial investigations often uncover additional issues affecting conversion, tracking, workflows, or scalability.
04 Summary
In progress
Clarify Likely Causes
We summarise the findings, identify likely causes, and highlight the areas most worth investigating.
05 OPTIONS
Upcoming
Choose The Best Path Forward
Depending on the findings, next steps may include implementation support, ongoing consulting, or further investigation.
Authority · Partner status
One of only 3 WooCommerce approved agencies in Australia
And the only WordPress.com PRO Partner in the country. Two accreditations, both rare, both publicly verifiable.
100k
Pages developed
09+
Years in business
One of only three WooCommerce approved agencies.
Officially accredited by Automattic for production WooCommerce engineering — one of three agencies on Australia’s partner page.
The only WordPress.com PRO Partner in Australia.
Highest-tier WordPress.com partnership — held by less than 0.1% of agencies worldwide. We’re the sole holder in Australia.
32 Google reviews
Understand what’s
actually holding things back
We help ecommerce businesses identify what’s limiting growth and performance.
Senior ecommerce specialists across marketing,
tracking, systems, and growth.
The symptoms are clear. The cause isn’t.
Most ecommerce businesses come to us with symptoms, inconsistencies, or uncertainty rather than a clear diagnosis.
How do I know if the problem is my ads, website, or tracking?
Many ecommerce issues overlap across acquisition, customer experience, tracking, reporting, and backend systems. The visible problem is often being caused by something elsewhere in the ecommerce ecosystem.
What if we’re not completely sure what’s wrong yet?
That’s very common. Most ecommerce businesses come to us with symptoms like inconsistent ROAS, declining conversion rates, conflicting reporting, or operational friction rather than a clear diagnosis.
Can you investigate stores that are getting traffic but not converting?
Yes. We regularly investigate ecommerce stores experiencing high traffic but low conversion, checkout friction, poor mobile performance, customer drop-off, or inconsistent sales performance.
What if our reporting no longer matches our actual sales?
Tracking and attribution issues are extremely common across ecommerce platforms. We investigate discrepancies across GA4, Meta, Google Ads, merchant systems, and backend sales reporting.
Do you only work with WooCommerce stores?
No. While we have deep WooCommerce expertise, we also work across Shopify and complex ecommerce ecosystems involving multiple platforms, integrations, and operational systems.
Can you investigate backend or operational ecommerce issues too?
Yes. Many ecommerce problems involve operational workflows, integrations, automations, feeds, CRMs, inventory systems, or backend limitations rather than just frontend conversion issues.
What happens after the investigation?
Depending on the findings, some businesses need implementation support, deeper investigations, ongoing consulting, ecommerce optimisation, or help managing specific areas of the ecommerce ecosystem.
Do you provide ongoing support after identifying the issues?
Yes. Some businesses engage us for ongoing consulting, ecommerce optimisation, tracking improvements, systems support, or management across specific areas after the investigation phase.
Can you help if our current agency reports no longer make sense?
Yes. We regularly work with businesses experiencing conflicting platform data, unclear attribution, inconsistent ROAS reporting, or uncertainty around what is actually driving growth.
Can you investigate issues with Google Shopping, Meta Ads, or product feeds?
Yes. We investigate ecommerce acquisition systems including Google Ads, Meta, Merchant Center, product feeds, tracking signals, attribution gaps, and conversion performance.
Next step
Not sure what’s actually causing the problem?
Discuss what feels off across your ecommerce store, reporting, systems, or customer experience.
15–30 mins • No obligation • Senior ecommerce specialists
Tell us what feels off.
Most ecommerce businesses come to us with symptoms rather than a clear diagnosis. Tell us what you’re seeing and we’ll help identify where to look first.
