Scaling one of Australia's most awarded butchers into a digital commerce brand.
Tender Gourmet Butchery needed more than a website rebuild. They needed a scalable ecommerce platform and an ongoing digital growth partner to support online ordering, customer retention and performance marketing.
EUX Digital rebuilt the ecommerce experience on WooCommerce, integrated customer communication tools, and supported the business through ongoing marketing, analytics and optimisation.
For a premium butcher, the challenge is not simply listing products online. The digital experience needs to reflect product quality, build trust, make ordering easy and encourage repeat purchase.
Increase in monthly online revenue within six months of launch
Increase in average order value across the store
Ecommerce conversion rate on the new platform
Return on advertising spend across paid campaigns
The build, screen by screen.
Designed for appetite, built for conversion.
The website balances premium brand presentation with practical ecommerce functionality - streamlined product browsing, mobile-first UX, secure payments and clear fulfilment pathways. It turned a basic online store into a commercially useful ecommerce asset.
The final build:
- Custom WooCommerce website with mobile-first UX/UI
- Product and category merchandising built for a premium range
- Secure payments including Stripe, PayPal and Afterpay
- Click and collect and local fulfilment workflows
eCommerce
WooCommerce Development
WooCommerce Ecommerce Platform
The new WooCommerce platform gave TGB a flexible foundation for online ordering and future growth - built for speed, mobile usability, clean product navigation and a smoother purchase journey.
- Scalable WooCommerce architecture
- Mobile-first product browsing
- Secure checkout with Stripe, PayPal and Afterpay
- Custom merchandising and product logic
- Performance and speed optimisation
Click & Collect + Local Fulfilment
Clear fulfilment pathways built straight into the checkout - customers choose pickup or local delivery, pick a day and window, and the store gets orders it can actually run.
- Click and collect workflows built into checkout
- Local delivery and fulfilment support for Sydney customers
- Clear pickup days and collection windows
- Reduced manual back-and-forth for the counter team
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SMS & Customer Communications
To improve the post-purchase experience, EUX implemented TopSMS, our WooCommerce-native SMS platform - timely customer updates sent directly from WooCommerce, improving customer confidence and reducing manual communication.
- Order confirmations
- Order status updates
- Click and collect notifications
- Delivery updates
- Promotional SMS capability for future campaigns
Email Marketing & Automation
EUX connected WooCommerce with Mailchimp and built a structured retention engine - not one-off campaigns, but repeat purchase, customer segmentation and lifecycle communication.
- WooCommerce and Mailchimp integration
- Customer and purchase-based segmentation
- Welcome automation and abandoned cart flows
- Seasonal and promotional campaigns
- Email activity aligned with SMS touchpoints
Analytics, Reporting & Optimisation
Analytics and reporting foundations that show what actually drives online sales - so decisions on promotions, product strategy and marketing spend are made on data, not guesswork.
- Conversion tracking
- Funnel and checkout behaviour
- Product and category performance
- Campaign attribution and ROI reporting
- Ongoing optimisation recommendations
Client Review
“EUX have consistently delivered outstanding results for Tender Gourmet Butchery. Their strategic thinking, responsiveness, and deep understanding of eCommerce and digital marketing have been instrumental in our continued growth. I would highly recommend them to any business serious about scaling online.”
Got a store that should be selling more online?
WooCommerce builds, retention marketing, SMS and analytics - a digital growth system that keeps working long after launch.
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