Replatform & redesign
Industry
Ecommerce
- Services
- WooCommerce Development
- Custom Plugin Development
- UX Design
- Digital Marketing
- Email Marketing
- SMS Marketing
Website
panettamercato.com.au
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Scaling a Premium Italian Grocer’s Online Store to 10X in sales per Month
Panetta Mercato is a well-known Italian supermarket and deli group across Sydney, recognised for its premium produce, specialty groceries, and artisan deli offerings. When Panetta engaged EUX Digital, their existing Shopify website was generating only modest online sales and was struggling to support the operational realities of a fresh food retail business.
Orders needed to be manually allocated to stores, delivery and pickup logistics were difficult to manage, and the customer experience lacked clarity. Panetta needed a platform that could support growth, simplify store operations, and deliver a smoother online shopping experience.
EUX rebuilt the platform on WooCommerce, creating a flexible commerce system tailored to how the business actually operates.
The Challenge
Panetta’s online store needed to support several operational complexities common in grocery retail.
These included:
Orders fulfilled by different store locations Delivery zones determined by suburb Pickup and delivery scheduling with strict cut-off times Fresh food products sold by weight or quantity Staff needing the ability to manage orders and availability efficientlyThe previous platform made these workflows difficult to manage and created unnecessary administrative overhead for store teams. Panetta required a solution that could automate these processes while keeping the customer experience simple.
Our Solution
EUX designed and built a custom WooCommerce platform with fulfilment logistics
built directly into the shopping experience.
Custom Pickup & Delivery System
We developed a bespoke Pickup & Delivery (PAD) plugin that guides customers
through the fulfilment process before they begin shopping.
Customers can
Select pickup or deliveryEnter their suburb for delivery eligibilityChoose available fulfilment days based on store cut-off timesSelect a pickup time or delivery windowOnce a suburb is selected, the system automatically
allocates the order to the correct store location,
eliminating the need for staff to manually distribute orders.
Note: Orders get allocated to each store based on the suburb
Streamlined Grocery
Shopping Experience
The storefront was designed to make building a
grocery basket fast and intuitive.
Key improvements include
Clear category navigation for produce, deli, grocery and fridge items
Variant selection directly from category pages
One-click add-to-cart functionality
Mobile-optimised browsing for repeat customers
Operational Tools for Store Teams
The backend platform was customised to simplify day-to-day store management.
Enable or disable products based on stock availability
Edit orders without creating duplicates
Update order contents while maintaining accurate customer notifications
Convert pickup orders to delivery when required
These improvements significantly reduced administrative workload for store teams.
Marketing
& Customer Growth
Alongside the new platform, EUX implemented a connected digital
marketing ecosystem designed to drive repeat purchases.
Email Marketing
Customer segmentation, automated flows, and promotional campaigns.
SMS Notifications
Order confirmations, pickup alerts, and delivery updates.
Digital Advertising
Google Ads and Meta campaigns focused on customer acquisition and promotions.
Our Solution
EUX designed and built a custom WooCommerce platform with fulfilment logistics
built directly into the shopping experience.
Custom Pickup & Delivery System
We developed a bespoke Pickup & Delivery (PAD) plugin that guides customers
through the fulfilment process before they begin shopping.
Customers can
Select pickup or deliveryEnter their suburb for delivery eligibilityChoose available fulfilment days based on store cut-off timesSelect a pickup time or delivery windowOnce a suburb is selected, the system automatically
allocates the order to the correct store location,
eliminating the need for staff to manually distribute orders.
Note: Orders get allocated to each store based on the suburb
Streamlined Grocery
Shopping Experience
The storefront was designed to make building a
grocery basket fast and intuitive.
Key improvements include
Clear category navigation for produce, deli, grocery and fridge itemsVariant selection directly from category pagesOne-click add-to-cart functionalityMobile-optimised browsing for repeat customers
Operational Tools for Store Teams
The backend platform was customised to simplify day-to-day store management.
Enable or disable products based on stock availability
Edit orders without creating duplicates
Update order contents while maintaining accurate customer notifications
Convert pickup orders to delivery when required
These improvements significantly reduced administrative workload for store teams.
Marketing
& Customer Growth
Alongside the new platform, EUX implemented a connected digital
marketing ecosystem designed to drive repeat purchases.
Email Marketing
Customer segmentation, automated flows, and promotional campaigns.
SMS Notifications
Order confirmations, pickup alerts, and delivery updates.
Digital Advertising
Google Ads and Meta campaigns focused on customer acquisition and promotions.
Results
Within the first year after launch,
Panetta Mercato achieved substantial
growth in online sales.
10X
Increase in monthly
online revenue
Since launching the new platform, Panetta Mercato has expanded from 5 to 7 store locations across Sydney.
If you want, I can also help you tighten this further to match the exact visual blocks used in your Jaggards and TGB pages (headline sections, result tiles, etc.) so it drops straight into your existing case study template.
Faster order processing forstore teams
Improved customer experience forpickup and delivery
Increased repeat purchases throughemail and SMS marketing
A scalable platform capable of supportingcontinued business expansion
