Panetta Mercato - EUX Digital

Industry
Ecommerce

Services

WooCommerce Development
Custom Plugin Development
UX Design
Digital Marketing
Email Marketing
SMS Marketing

Website
panettamercato.com.au

Replatform & redesign

Scaling a Premium Italian Grocer’s Online Store to 10X in sales per Month

Panetta Mercato is a well-known Italian supermarket and deli group across Sydney, recognised for its premium produce, specialty groceries, and artisan deli offerings. When Panetta engaged EUX Digital, their existing Shopify website was generating only modest online sales and was struggling to support the operational realities of a fresh food retail business.

Orders needed to be manually allocated to stores, delivery and pickup logistics were difficult to manage, and the customer experience lacked clarity. Panetta needed a platform that could support growth, simplify store operations, and deliver a smoother online shopping experience.

EUX rebuilt the platform on WooCommerce, creating a flexible commerce system tailored to how the business actually operates.

The Challenge

Panetta’s online store needed to support several operational complexities common in grocery retail.

These included:

Orders fulfilled by different store locations

Delivery zones determined by suburb

Pickup and delivery scheduling with strict cut-off times

Fresh food products sold by weight or quantity

Staff needing the ability to manage orders and availability efficiently

The previous platform made these workflows difficult to manage and created unnecessary administrative overhead for store teams. Panetta required a solution that could automate these processes while keeping the customer experience simple.

Our Solution

EUX designed and built a custom WooCommerce platform with fulfilment logistics
built directly into the shopping experience.

Custom Pickup & Delivery System

We developed a bespoke Pickup & Delivery (PAD) plugin that guides customers
through the fulfilment process before they begin shopping.

Customers can

Select pickup or delivery

Enter their suburb for delivery eligibility

Choose available fulfilment days based on store cut-off times

Select a pickup time or delivery window

Once a suburb is selected, the system automatically
allocates the order to the correct store location,
eliminating the need for staff to manually distribute orders.

Note: Orders get allocated to each store based on the suburb

Streamlined Grocery
Shopping Experience

The storefront was designed to make building a
grocery basket fast and intuitive.

Key improvements include

Clear category navigation for produce, deli, grocery and fridge items

Variant selection directly from category pages

One-click add-to-cart functionality

Mobile-optimised browsing for repeat customers

Operational Tools for Store Teams

The backend platform was customised to simplify day-to-day store management.

Enable or disable products based on stock availability

Edit orders without creating duplicates

Update order contents while maintaining accurate customer notifications

Convert pickup orders to delivery when required

These improvements significantly reduced administrative workload for store teams.

Marketing
& Customer Growth

Alongside the new platform, EUX implemented a connected digital
marketing ecosystem designed to drive repeat purchases.

Email Marketing

Customer segmentation, automated flows, and promotional campaigns.

SMS Notifications

Order confirmations, pickup alerts, and delivery updates.

Digital Advertising

Google Ads and Meta campaigns focused on customer acquisition and promotions.