WordPress · SEO · Multilingual · Seoul, Korea
SEO-led WordPress for Seoul's leading plastic surgery clinic.
A dedicated international website designed to help JW Beauty reach English-speaking patients across Australia, New Zealand and the USA - built for organic search, patient trust and multilingual growth.
Built for organic searchnot reliant on ads
EN · 日本語 · 中文 · RUmultilingual architecture
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Years of surgical experience
0%
Capsular contracture since 2016
4K
UHD endoscopy system
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Verified patient reviews
Project snapshot
Client
Industry
Medical / Cosmetic Surgery
Location
Seoul, South Korea
Platform
WordPress
Markets
Australia · New Zealand · USA
Engagement
Design · Build · SEO
The challenge
A standalone site for high-consideration international patients.
JW Beauty wanted to launch a standalone website focused on breast, body contouring and liposuction procedures for international patients. For a high-consideration medical service, the journey needed to feel credible, reassuring and easy to navigate - not a simple brochure site.
Build trust quickly with overseas patients
Showcase the expertise of Dr. Chul-Hwan Seul
Support detailed procedure content
Clear CTAs across email, WhatsApp & WeChat
Structured for organic search, not Google Ads
Multilingual expansion: Chinese, Russian, Japanese
PROCEDURE PAGE · LONG-FORM CONTENT · BEFORE & AFTER
The solution
A dedicated WordPress website for JW Beauty's international audience.
Structured around SEO-led procedure pages, clear patient pathways and a premium visual style aligned with JW Beauty's existing brand. As the project evolved, the site expanded to support long-form procedure content, multilingual SEO and practical internal editing for the JW Beauty team.
SEO-led structure
Procedure pages built around organic search intent - metadata, indexability and language structure - rather than paid acquisition.
Trust & credibility
A premium, reassuring visual style and a dedicated surgeon profile to build confidence with high-consideration overseas patients.
Built to expand
A multilingual architecture with dedicated language subdomains, ready for Japanese, Russian and Chinese content over time.
SEO & multilingual architecture
One brand. Four languages. Built for international search.
EUX advised on multilingual structure with dedicated language subdomains - a stronger foundation for language targeting, URL structure, internal linking and future content expansion.
Language targeting & subdomain structure
IndexedENjwbody.net
English - primary market
SEO-led procedure pages for Australia, New Zealand and the USA, with hreflang, clean URLs and internal linking carrying authority across the structure.
中文Chinesecn.jwbody.netzh-CN
RURussianru.jwbody.netru-RU
日本Japanesejp.jwbody.netja
01
Language targeting
hreflang & locale signals per market.
02
URL structure
Dedicated subdomains per language.
03
Internal linking
Authority flows across procedures.
04
Content expansion
Long-form pages added over time.
What we delivered
A complete international platform.
Custom WordPress website
Premium UX/UI design aligned with the JW Beauty brand
SEO-led page structure for English-speaking markets
Long-form procedure page layouts
Dedicated surgeon profile for Dr. Chul-Hwan Seul
Enquiry pathways via email, WhatsApp & WeChat
Before-and-after content structure
Multilingual architecture for Japanese, Russian & Chinese
Google Analytics & conversion tracking support
Technical SEO foundations - metadata, indexability, language structure
Surgeon profile
A dedicated page for Dr. Chul-Hwan Seul.
For a high-consideration medical service, credibility is everything. We built a dedicated surgeon profile to put Dr. Seul's expertise front and centre - qualifications, awards and specialisations - structured to reassure international patients and rank for his name.
Qualification & educational timeline
Awards & recognition
Specialisations - breast, body contouring & liposuction
Patient pathways
Clear ways to reach the clinic - wherever patients are.
Emailenglish@jwbeauty.net
WhatsAppDirect chat with the clinic
WeChatFor patients in China
A closer look
The build, screen by screen.
Homepage, procedure pages, the surgeon profile, about and contact - a premium, SEO-led experience across every surface.
The outcome
A dedicated international website built for organic visibility, patient trust and qualified enquiries.
The finished platform gives JW Beauty a stronger digital foundation for reaching patients across Australia, New Zealand and the USA - while letting their internal team manage and expand multilingual content over time.
3
English-speaking markets targeted
4
Languages in the site architecture
3
Enquiry channels - email, WhatsApp, WeChat
SEO
First foundations, not paid ads
Services provided
UX/UI Design
WordPress Development
SEO Website Structure
Multilingual Website Setup
Conversion Tracking Support
Technical Consultation
Post-Launch Support
