Sample meal plan builder on a phone with two meal cards and a meal plan saved message
Meal plan builder Runs inside Salesforce

StoreConnect design and custom development

For Able Foods, we designed and built a custom meal plan experience on StoreConnect, the ecommerce platform inside Salesforce. Customers can build meal plans, filter by allergens, manage deliveries and see how their plan fits their service agreement.

Trusted by established Australian businesses including
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The problem

Able Foods makes meals for NDIS and Home Care customers.
Their customers do not simply buy one meal at a time.
They set up a plan that fits their needs, preferences and service agreement.

  • Meals on a plan

    Customers order meals regularly, so the store had to work around a meal plan rather than a one-off cart.

  • Allergies and dietary needs

    Customers needed to filter meals based on allergens and dietary requirements, without reading through every label.

  • Service agreements

    NDIS and Home Care customers needed to see how their meal plan fits their service agreement.

What we built

We worked on the project from late 2024 to August 2025, alongside Able Foods’ team and StoreConnect, designing the customer experience and building custom functionality on the StoreConnect platform.

Hand-drawn sketches of mobile app screens
Customer journeyFrom plan to checkout
Plan experienceDesigned before build

UX and design

Designed around how customers order

We started with how Able Foods customers choose, manage and change their meals.

We designed the journey from choosing a plan to checkout, and how customers manage their plan afterwards.

We designed the key pages, meal plan screens and customer account experience.

The experience was built around customers who come back, adjust their meals and manage an ongoing plan.

Prepared meals in containers
Allergens filteredMeals to match
Delivery setAs often as they choose

Meal plan builder

A meal plan builder on StoreConnect

Customers build their plan in a few clear steps.

Customers choose how many meals they want from each category.

An allergen selector hides meals that do not suit them.

A frequency selector sets how often their meals are delivered.

Filters narrow the menu down so customers can find the right meals quickly.

Older man using a tablet at home
Service agreementWorked out in the dashboard
Plan updatedFrom their account

Customer dashboard

Plans customers manage themselves

Once a plan is set up, customers can look after it from their dashboard.

A calculator in the dashboard works out how the customer’s plan fits their service agreement.

Customers can change their meals, delivery and shipping details, or cancel from their account.

We also built custom forms on StoreConnect for Able Foods.

Video call with a team on a laptop
Weekly check-inWith Able Foods
Built on StoreConnectInside Salesforce

Working with StoreConnect

One project, three teams

StoreConnect runs the platform, and we built custom design and functionality on top of it.

We met with StoreConnect’s team from December 2024 to plan how the features would be built on their platform.

From April to August 2025, we reviewed progress with Able Foods’ team every week.

We’re part of StoreConnect’s partner program.

Customer journeyFrom plan to checkout
Plan experienceDesigned before build
Allergens filteredMeals to match
Delivery setAs often as they choose
Service agreementWorked out in the dashboard
Plan updatedFrom their account
Weekly check-inWith Able Foods
Built on StoreConnectInside Salesforce

Day to day

How a customer builds a plan

From a first visit to a plan they can change.

Managed from their dashboard

  1. 01
    Choose how often

    The customer picks how often they want their meals delivered.

  2. 02
    Set their allergens

    Meals that do not suit them are hidden.

  3. 03
    Pick meals in each category

    They choose how many meals they want from each category.

  4. 04
    Check their service agreement

    The dashboard shows how the plan fits their service agreement.

  5. 05
    Change it later

    Meals, delivery and shipping can be changed, or the plan cancelled, from their account.

Need custom StoreConnect features?

If you are on StoreConnect, or considering it, we can design the customer experience and build custom features on top of the platform, working alongside StoreConnect’s team. You get a fixed quote before we start.

Talk to us about StoreConnect

Questions about StoreConnect

StoreConnect is an ecommerce platform that runs inside Salesforce, so products, orders and customers sit alongside the rest of your Salesforce data.

We’re part of the StoreConnect partner program, and we’ve worked with StoreConnect’s team on custom builds.

Yes. For Able Foods, we built a meal plan builder with allergen filtering, frequency selection, meal filters, custom forms and a service agreement calculator on StoreConnect.

Yes. On the Able Foods project, we designed the customer journey, page layouts and meal plan screens before building the custom functionality.

If your business already runs deeply on Salesforce and you want the store inside Salesforce, StoreConnect can be worth considering.

If you want more flexibility around the store itself, or want more control over hosting, plugins, custom checkout and ecommerce features, WooCommerce may be the better fit. WooCommerce can also be connected to Salesforce.

We’ll talk you through both options.

It depends on how the plan needs to work. For Able Foods, we built a custom meal plan experience where customers could choose meals, set frequency and manage their plan from their dashboard.

Tell us what the customer journey needs to do and we’ll tell you what is possible.

It depends on what you need designed and built.

A straightforward design or setup project is very different from a custom meal plan builder, dashboard, calculator or Salesforce-connected workflow. After an initial conversation, we give you a fixed quote so you know the scope, timeline and price before work starts.

Talk to us about StoreConnect

Tell us about your store, Salesforce setup and what you’d like customers to do. A real person from our Sydney team will get back to you to talk it through.

Rather talk now? Call us(02) 9121 6234

1/299 Elizabeth St, Sydney NSW 2000

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