An ecommerce audit is a structured review of an online store that identifies what is costing you sales and what to fix first. It covers performance, checkout, SEO, tracking, security and hosting, and the output is a prioritised list of issues with recommendations, not just a score. We run audits across more than 90 checkpoints for WooCommerce and Shopify stores, and this post explains what a proper audit covers, what you should receive at the end, and how to run a quick check on your own store today.
What an ecommerce audit is (and is not)
A useful audit answers three questions:
- Where does the store lose customers between landing and payment?
- Which technical problems are causing it?
- In what order should they be fixed, based on effort and impact?
It is not an automated report. Tools like Lighthouse and PageSpeed Insights are inputs to an audit, but they only measure a page loading. They do not notice that your shipping options confuse customers, that your tracking double-counts revenue, or that your checkout throws an error for a specific payment method on mobile. Those findings come from a person going through the store the way a customer and a developer would.
What we check across 90+ points
Our audit covers seven areas. Tap each one to see examples of the checks in it:
Interactive: the seven audit areas
What you should receive at the end
Be cautious of audits that end with a score and a sales pitch. A proper audit report includes:
- A prioritised issue list, ordered by impact and effort, so you know what to do first.
- Evidence for each finding: screenshots, URLs and measurements, so any developer can act on it.
- Quick wins separated from projects. Some fixes take an hour, some take a sprint. The report should tell you which is which.
- Recommendations you can take anywhere. You should be able to hand the report to your existing developer or agency.
Run a quick check on your own store
This is not a full audit, but it covers ten of the most common problems we find. Answer honestly:
Interactive: tick what is true for your store
When to get an audit
The common triggers we see:
- Traffic is steady but sales are flat or falling.
- You are about to spend on ads or SEO and want the store ready before paying for traffic.
- The site feels slow and nobody can say exactly why.
- You inherited the site from a previous developer and want to know what you are working with.
- You are planning a migration or redesign and want a baseline first.
FAQ
How long does an audit take?
For a typical store, allow about a week from access to report. Larger catalogs and multi-store setups take longer.
Do you need admin access?
Read-only or admin access produces a much deeper audit, because tracking, hosting and configuration checks need to see the inside. A useful surface-level review is still possible without it.
Is it only for WooCommerce?
We audit WooCommerce and Shopify stores. The checklist adapts to the platform, but most of the areas (performance, checkout, tracking, SEO) apply to both.
Book an audit
If you would like the full 90+ point audit on your store, you can order it directly from our ecommerce audit page or contact us with any questions first. The report is yours to use with any developer, although we are happy to quote on the fixes as well.
