Order
confirmations
Industry
EcommerceServices
Graphic Design
Woocommerce Development
Website
tendergourmetbutchery.com.au
Scaling a premium butcher into a high-performing digital commerce brand
Tender Gourmet Butchery (TGB) is one of Australia’s most awarded premium butchers, recognised nationally for product quality, innovation, and customer loyalty. As the business expanded beyond physical retail, TGB required a modern digital commerce platform capable of supporting growth, marketing automation, and a seamless customer experience.
The Challenge
TGB’s existing eCommerce platform was outdated, difficult to scale, and disconnected from their broader marketing efforts.
Key challenges included
Legacy technology limiting flexibility and performance Poor mobile experience impacting conversion Disconnected customer communications Manual order updates increasing operational overhead Limited ability to run data-driven marketing campaignsTGB needed more than a website rebuild – they needed a connected commerce and marketing ecosystem
Our Approach
EUX approached the project holistically – designing the platform, integrations, and marketing foundations as one connected system, not isolated components.
Our focus was on
Scalable WooCommerce architecture
Mobile-first, conversion-focused UX
Native integrations for payments, marketing, and communications
Data and reporting foundations for continuous optimisation
Long-term commercial scalability
TGB needed more than a website rebuild – they needed a connected commerce and marketing ecosystem
eCommerce
Woocommerce Development
eCommerce Platform
EUX re-platformed TGB onto WooCommerce, delivering a flexible and future-proof eCommerce foundation.
Custom WooCommerce build with scalable architecture
Secure online payments (Stripe, PayPal, Afterpay)
Performance and speed optimisation
Click & Collect and local fulfilment workflows
The result was a premium storefront that balanced brand presentation, usability, and operational efficiency.
Email Marketing & Automation
As a Mailchimp Partner, EUX designed and implemented a structured email marketing and automation strategy focused on retention and repeat purchases.
WooCommerce Mailchimp data integration
Customer and purchase-based segmentation
Automated welcome and abandoned cart flows
Promotional and seasonal campaigns
Lifecycle messaging aligned with SMS touchpoints
SMS & Customer Communications
To improve post-purchase experience and reduce operational friction, EUX implemented TopSMS – our proprietary WooCommerce-native SMS platform.
TopSMS is Australia’s first and only SMS plugin built natively for WooCommerce, enabling real-time transactional messaging without third-party middleware.
SMS Use Cases
Order status
updates
updates
Click & Collect
notifications
notifications
Delivery
updates
updates
This significantly improved customer confidence, reduced
inbound support queries, and delivered a smoother post-
purchase experience.
Analytics, Reporting
& Optimization
Data and performance were embedded
into the platform from day one.
Search & Technical Foundations
The platform was built with SEO and performance best practices, including:
Clean site architecture and internal linking
Mobile performance optimisation
Structured data and schema
Secure hosting and SSL
Technical SEO hygiene
+37%
Increase in average order value
+504%
Increase in monthly online revenue
4.15%
eCommerce conversion rate
3.97
Return on advertising spend
Beyond metrics, TGB gained a scalable digital platform capable of supporting continued growth and marketing activity.
Technology Stack
“EUX have consistently delivered outstanding results for Tender Gourmet Butchery. Their strategic thinking, responsiveness, and deep understanding of eCommerce and digital marketing have been instrumental in our continued growth. I would highly recommend them to any business serious about scaling online.”
Adam Stratton
Founder & Director, Tender Gourmet Butchery
