From simple landing pages to entire multi-page websites, we bring businesses into the digital world to create a strong online presence.
Want a real partner for your business?
Want a real partner for your business?
We are WooCommerce engineering specialists focused on building reliable, scalable ecommerce systems.
Meet The Team
We’re a Sydney-based team specialising in WooCommerce, custom development, and performance-driven digital marketing. We design and build systems that scale and convert.
“Adrian and Rupert at EUX have astounded me with the results that they consistently deliver for The Tender Gourmet Butchery. They are exceptionally passionate about my business and are continually full of great ideas to keep it growing.”
Adam StrattonFounder & Director at Tender Gourmet Butchery
Adrian Rodriguez
Director & Team Lead
Adrian brings 15+ years of experience in custom development and over 10 years specialising in eCommerce solutions. A multi-platform automation expert, he leads the technical team with a focus on innovation, efficiency, and ensuring projects are delivered on time and within budget.
Rupert Muir
Sales Director
20+ years in technical sales, business development, and key account management across Australia and the UK. Experienced in driving digital transformation projects for eCommerce and public-sector clients, with strong expertise in stakeholder engagement, governance, and delivering both commercial and compliance outcomes.
Ben Adams
Senior Digital Marketing Manager
Ben has led digital performance at EUX for the past four years and brings over 10 years of experience across paid media, SEO, and growth strategy. Google and Meta certified, he holds a Master’s degree in Political Science and International Relations and focuses on driving measurable commercial outcomes for clients.
Soumitra Chakraborty
Senior Developer / Tech Lead
Soumi brings 10+ years of experience in core development and plugin design, with deep expertise in HTML/CSS, JavaScript, React, PHP, and WordPress/WooCommerce. He holds a Bachelor of Computer Science and an MBA in Information Technology, combining strong technical capability with strategic insight to lead complex development projects.
Samee Weng
Full Stack Developer | AI & Machine Learning Specialist
Samee is a full stack software developer with expertise in WordPress, WooCommerce, JavaScript, and React. She holds a Bachelor of Computer Science and a Master of Artificial Intelligence from UNSW Sydney, combining strong technical foundations with advanced AI and machine learning knowledge.
Akhil Ravi
Senior UX/UI designer
Akhil is our senior UX/UI designer with over 10 years of experience delivering high-quality digital design solutions. He specialises in web and mobile interfaces, eCommerce and high performance landing pages, utilising design best practice. Skilled in Figma, Adobe XD, and Photoshop, he combines creativity with user-centred design to craft engaging, intuitive experiences
Josefina Sepulveda
Digital Marketing Assistant
Josie holds a degree in Advertising and brings 5 years of experience from leading brands including The Iconic and Mon Purse. A motivated self-starter with strong analytical and organisational skills, she is a key member of the EUX marketing team.
Manuel
WebOps Administrator
Bringing more than 15 years of CIS Management skills to EUX. Manu is responsible for planning, installation, and monitoring of our Servers to meet client needs. Manu is also responsible for Server Security and Network Architecture.
Sergio Ruiz García
Art Director
With more than 20 years of experience, creative director, in the advertising agency sector, I have faced all kinds of creative and not so creative challenges. I have a multidisciplinary profile, I love conceptualizing campaigns, spending time creating an attractive brand and facing the digital world with an open mind.
Meet The Team
We’re a Sydney-based team specialising in WooCommerce, custom development, and performance-driven digital marketing. We design and build systems that scale and convert.
Adrian Rodriguez
Director & Team Lead
Adrian brings 15+ years of experience in custom development and over 10 years specialising in eCommerce solutions. A multi-platform automation expert, he leads the technical team with a focus on innovation, efficiency, and ensuring projects are delivered on time and within budget.
Rupert Muir
Sales Director
20+ years in technical sales, business development, and key account management across Australia and the UK. Experienced in driving digital transformation projects for eCommerce and public-sector clients, with strong expertise in stakeholder engagement, governance, and delivering both commercial and compliance outcomes.
Ben Adams
Senior Digital Marketing Manager
Ben has led digital performance at EUX for the past four years and brings over 10 years of experience across paid media, SEO, and growth strategy. Google and Meta certified, he holds a Master’s degree in Political Science and International Relations and focuses on driving measurable commercial outcomes for clients.
Soumitra Chakra
Senior Developer / Tech Lead
Soumi brings 10+ years of experience in core development and plugin design, with deep expertise in HTML/CSS, JavaScript, React, PHP, and WordPress/WooCommerce. He holds a Bachelor of Computer Science and an MBA in Information Technology, combining strong technical capability with strategic insight to lead complex development projects.
Samee Weng
Full Stack Developer | AI & Machine Learning Specialist
Samee is a full stack software developer with expertise in WordPress, WooCommerce, JavaScript, and React. She holds a Bachelor of Computer Science and a Master of Artificial Intelligence from UNSW Sydney, combining strong technical foundations with advanced AI and machine learning knowledge.
Akhil Ravi
Senior UX/UI designer
Akhil is our senior UX/UI designer with over 10 years of experience delivering high-quality digital design solutions. He specialises in web and mobile interfaces, eCommerce and high performance landing pages, utilising design best practice. Skilled in Figma, Adobe XD, and Photoshop, he combines creativity with user-centred design to craft engaging, intuitive experiences
Josefina Sepulveda
Digital Marketing Assistant
Josie holds a degree in Advertising and brings 5 years of experience from leading brands including The Iconic and Mon Purse. A motivated self-starter with strong analytical and organisational skills, she is a key member of the EUX marketing team.
Manuel
WebOps Administrator
Bringing more than 15 years of CIS Management skills to EUX. Manu is responsible for planning, installation, and monitoring of our Servers to meet client needs. Manu is also responsible for Server Security and Network Architecture.
Sergio Ruiz García
Art Director
With more than 20 years of experience, creative director, in the advertising agency sector, I have faced all kinds of creative and not so creative challenges. I have a multidisciplinary profile, I love conceptualizing campaigns, spending time creating an attractive brand and facing the digital world with an open mind.
“Adrian and Rupert at EUX have astounded me with the results that they consistently deliver for The Tender Gourmet Butchery. They are exceptionally passionate about my business and are continually full of great ideas to keep it growing.”
Adam StrattonFounder & Director at Tender Gourmet Butchery
Our Methodology
Clear thinking.
Solid engineering.
01. Architecture First
We start by understanding how your business works and how your systems fit together. We review your goals, your current setup, and where things are breaking or slowing you down. From there, we design a technical approach that supports growth and reduces friction for customers.
02. Clear, Honest Communication
We keep things straightforward. You’ll get clear explanations, realistic timelines, and upfront pricing. No hidden costs, no unnecessary complexity, and no surprises halfway through a project.
03. Long-Term Partnership
We’re not interested in quick builds that cause problems later. We work closely with our clients over time, supporting their platforms as they grow and change. That means understanding your business, not just delivering a task and moving on.
04. Decisions Based on Data
We focus on the numbers that matter: performance, conversions, revenue, and system reliability. We use data to identify issues, measure improvements, and make practical decisions that improve results over time.
05. WooCommerce Engineering
WooCommerce is what we specialise in. We work at the technical level, improving performance, managing plugins, stabilising checkouts, and building custom functionality where needed. Our job is to make sure your WooCommerce store is reliable, scalable, and built to handle real-world use.
Our Methodology
Clear thinking.
Solid engineering.
01. Architecture First
We start by understanding how your business works and how your systems fit together. We review your goals, your current setup, and where things are breaking or slowing you down. From there, we design a technical approach that supports growth and reduces friction for customers.
02. Clear, Honest Communication
We keep things straightforward. You’ll get clear explanations, realistic timelines, and upfront pricing. No hidden costs, no unnecessary complexity, and no surprises halfway through a project.
03. Long-Term Partnership
We’re not interested in quick builds that cause problems later. We work closely with our clients over time, supporting their platforms as they grow and change. That means understanding your business, not just delivering a task and moving on.
04. Decisions Based on Data
We focus on the numbers that matter: performance, conversions, revenue, and system reliability. We use data to identify issues, measure improvements, and make practical decisions that improve results over time.
05. WooCommerce Engineering
WooCommerce is what we specialise in. We work at the technical level, improving performance, managing plugins, stabilising checkouts, and building custom functionality where needed. Our job is to make sure your WooCommerce store is reliable, scalable, and built to handle real-world use.
Honest.
Transparent.
Performance-Driven.
We focus on delivering outcomes you can measure.
Our work always starts with a structured consultation to understand your business goals, your current setup, and what’s holding you back. From there, we identify technical gaps and create a clear, step-by-step plan to address them.
Our team brings a practical, technical perspective to every project – from WooCommerce builds and system integrations to digital marketing and conversion optimisation. Our approach is grounded in proven best practice and real-world experience, not guesswork.
EUX Digital is a Sydney-based WooCommerce agency specialising in integrations, checkout performance, and operational workflows.
We fix the technical bottlenecks that stop ecommerce businesses from scaling.
Projects by the numbers.
Websites
199+
eCommerce Sites
Helping businesses expand their reach and income by taking over the online space with a shop that stands out and makes sales.
99+
Digital Strategies
Equipping businesses with strategies that improve scalability and provide competitive advantages across all channels.
47+
API Integrations
Powering business processes, enhancing productivity and driving revenue by connecting software systems and platforms.
60+
Custom Developed Systems
We offer you tailored solutions to best optimise your services and benefit your business.
83+
Hosting Infrastructure
Optimising customer experience by streamlining your business’ websites, emails, security and database all in one place.
