SMS for eCommerce

Dragon Group created an innovative pair of apps to match casual construction workers and construction site managers and contractors.

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We design, build, grow and

maintain eCommerce stores

that convert.

As a leading Agency for design, development and growth services, we have spent a decade delivering innovative digital solutions that elevate our clients to the forefront of their industries.

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The Importance of SMS

The Approach

We started with overhauling their website for speed, usability and to clearly highlight the benefits of the Apps on both the home page and the App landing pages.

This provided a solid foundation for constant testing for the upcoming months – and needed to effectively convert users before we send large amounts of qualified traffic.

Statistics

We began our worker App campaigns with Facebook and Google Ads. We needed to make it as easy as possible for those ready to take action now to quickly download the App, while nurturing warm audiences to build trust and take action later – without overwhelming them.

We achieved this via multiple ad types across Facebook and Instagram, as well as Google search ads and display.

Open Rates

While 2021 Covid restrictions and site lockdowns were initially challenging, by November, we had identified the key points and creatives that drove direct App installs – rapidly increasing installations while driving down CPA to less than $5.50.

After establishing that the Facebook platform delivered the lowest cost per App download, we shifted the bulk of the budget there while still maintaining a presence on the Google network for additional direct App downloads.

Revenue Generated through SMS

While 2021 Covid restrictions and site lockdowns were initially challenging, by November, we had identified the key points and creatives that drove direct App installs – rapidly increasing installations while driving down CPA to less than $5.50.

After establishing that the Facebook platform delivered the lowest cost per App download, we shifted the bulk of the budget there while still maintaining a presence on the Google network for additional direct App downloads.

eCommerce SMS Marketing Use Cases

eCommerce SMS Marketing Use Cases

We live for ecommerce. From the site build and marketing, to the integration, re-marketing, email marketing, hosting and more. Have a poke around and see how we can take your online store to the next level.

Our Price

Our site redesign and constant A/B testing took us from the initial design to page that clearly identified

Our site redesign and constant A/B testing took us from the initial design to page that clearly identified

$0,049/sms

Account creation

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Migration

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Woocommerce Integration

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Shopify Integration

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The Outcome

Overall, Dragon’s App requests (to become a Dragon Worker) from 50/month to an average of 250/month over 9 months working together. By engaging EUX, they were able to grow their worker and client base and are now capitalising on rising demand as construction sites reopen.