In this case study, we use freezeFrame. Freezeframe are a reputable online beauty and skin care store that had a high bounce rate on every page of their website and consequently were vastly underperforming in CRO and sales.
After studying their case and consulting with the client, EUX identified serious errors in both the appearance and usability of the website.
To rectify this, we carried out three areas of action:
Color & material
Section No. 1
Improve User Experience and Perception
Integrated Payments with Stripe
Using the most advanced and flexible tools for e-commerce
Add Credit Card Option
Users have the option to store their credit cards in their own account
Enabling visitors to navigate and buy comfortably via all type of devices.
New website. Built under WordPress
The world’s leading content manager
Implement Online shop under Woocommerce
The worlds most reputed online sales platform
Synchronization with Netsuite
NetSuite Is Australia’s #1 Cloud ERP Software Suite.
Sync with PayPal
Giving the customer more payment options, with the possibility of making returns
Section No. 2
Optimised Sales Tools
Implementation of MaxCDN and Cloud Fare
Increasing the speed of loading and the optimisation of the web
Implementation of 256-bit SSL certificate
Making the customers online transactions safer
Implementation of Atomix Secure Linux
Helping to mitigate the attacks of ddos, hackers and other malware.
New nested infrastructure
Supporting up to 10 thousand simultaneous users without server outages
Section No. 3
Digital marketing revisited
We perform A / B Testing
Position of objects, on the web, colours, etc.
We set up email marketing campaigns
Automation of emails synchronized with the RSS of the web, inc automatic emails for birthdays etc.
We conduct surveys
At different points on the web (when placing an order for example).
We ensure SEO (Search Engine Optimization)
Optimisation of pages, products and posts with Schema and XML’s
Upload Sitemaps to Google
Aggregates and Indexed the sitemaps in Google, both images and url’s
We provide responsive solutions
Optimisation of web pages across all devices; phone, tablet, laptop & desktop